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The sachet packaging process has presented many advantages to consumers, principally the guarantee to receive the correct amount of product and the ease to consume it at any place or situation.
From the manufacturers’ point of view, the use of pouches for small/medium dosage also has been a revolution, allowing a new approach in the commercialization of their products.
In the case of the food industry, it has offered a new form of presentation/display of products, for example, instant soup for a specific number of consumers, the correct measure of coffee or the ideal dose of saccharin.
The benefits of this type of packaging are also significant for the pharmaceutical sector, which requires high precision in the dosing process and the guarantee of preservation of the product in optimal conditions.
For the Beauty & Health Care sectors, this innovation has allowed companies to offer small free samples to consumers so they can test the quality and excellence of a product. Nowadays these widespread marketing strategies ensure results with low cost. |
